Washington Life Producer Practice Exam

What is allowed in an advertisement for an insurance product?

1. The customer's personal information

2. A photo of the insurer's headquarters

3. The insurer's name

4. A claims processing timeline

The correct answer is: The insurer's name

In advertising for an insurance product, including the insurer's name is vital as it helps identify the company responsible for the insurance being advertised. This transparency allows potential customers to recognize the brand and assess its reputation and reliability in the market. Including the insurer's name builds trust and credibility, which are essential in the highly regulated insurance industry. Other options like a customer's personal information are strictly prohibited due to privacy concerns and regulations protecting consumer data. A photo of the insurer's headquarters may not provide relevant information about the insurance products themselves and could be misleading if it suggests a particular quality or reputation that isn't explicitly backed by the product features. Lastly, while a claims processing timeline might provide useful information about the company’s efficiency, it could also be misleading if not accurately contextualized or compliant with advertising regulations. Thus, the best choice for a permitted element in an advertisement for an insurance product is the insurer's name.